+KATHRYN BOEHMER+
Hello, I’m Kathryn or KB.
I’m a graphic and visual designer with a background in esports, gaming, and live-streaming.
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+AAPI 2022+TWITCH 2022
Twitch 2022
Role:
Design
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Creative Dir:
Adam Stalnaker
Julian Gese
Copy:
Evan Freitas
Matt Everts
Motion:
Jae Yoo
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2022’s AAPI campaign took a note from the year before, expanding on Represent to Recognize AAPI Creators. This year we highlighted 7 creators on our platform, who were featured on the shelf on the front page of Twitch along with hundreds of other Asian and Pacific Islander streamers. We also showcased them on our socials including Twitter, Snapchat, and updated the app store imagery during the month.
We wanted each featured creator to look like they had their own player card, showcasing their own interests and talents, with a frame of text and their own emotes recognizing who they are as individuals.
-> More on Twitch AAPI 2022
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