AIP — hiKB

+KATHRYN BOEHMER+

Hello, I’m Kathryn or KB.

I’m a graphic and visual designer with a background in esports, gaming, and live-streaming.

+ADS INCENTIVE PROGRAM+

TWITCH 2022

Twitch 2022

Role:
Lead Design
Art Direction

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Copy:
Everette Cooke

Motion:
Media Monks
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AIP was designed to help streamers earn more revenue from ads on their channels. It provided them more control over the frequency, length, and timing of ads on their streams by way of the Ads Manager, which was based on the program settings. The key was ease of use and flexibility to allow streamers to give the best ad experience to their viewers while also increasing the amount of income they could make through the program.

There were activations we did for AIP to not just announce the program, but also follow up on reactions and also new features that would be implemented. Each launch would include a video for our social platforms, product gifs to show how the tool worked, and a handful of marketing visuals. My role was storyboarding (with a bit of illustration) for the videos, plus acting as art director for our production partner who carried out all the animation.

Below you’ll see the three videos showcased, from the Increased Rev Share announcement, the follow up, and updates to the program.

-> More on AIP Updates

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